Case study
Modernising VicRoads complex digital service ecosystem
As design lead, I led the research and web experience design to help modernise VicRoads’ website, improve high-priority service journeys and create a more scalable foundation for self-service digital experiences.
Organisation
VicRoads
Role
Lead Product Designer
Lead UX Researcher
Scope
Web
App
Design system
CMS
Brand
Service journeys
Platform
Web
App
Adobe AEM
Sitecore
Timeline
2025-today
PROJECT SNAPSHOT
Transforming VicRoads Digital Services
Customers moved between content, forms, login and support without a consistent service model. I led research, web design direction, reusable patterns and cross-functional alignment.The work improved journey clarity, strengthened self-service and created a more scalable design foundation.
Case study
Modernising VicRoads complex digital service ecosystem
As design lead for the VicRoads website, I led the research and design approach to modernising the VicRoads’ website and several commercial services, improve high-priority service journeys and create a more scalable foundation for self-service digital experiences.
Organisation
VicRoads
Role
Lead Product Designer
Lead UX Researcher
Scope
Web; App; Design Systems; CMS; Headless Web; Brand; Service Journeys
Platform
Web; App; Adobe AEM; Sitecore
Timeline
2025-current
Context
The VicRoads’ website supports a wide range of public, transactional and authenticated services across registration, licensing, payments, support and account-based journeys. As the organisation looked to modernise the brand and uplift services from Sitecore to Adobe AEM, the opportunity was not simply to migrate content, forms and services into a new platform, but to improv and optimise how customers understand, access and complete high-priority services on web and across channels.
PROJECT SNAPSHOT
Transforming VicRoads Digital Services
Customers moved between content, forms, login and support without a consistent service model. I led research, web design direction, reusable patterns and cross-functional alignment.The work improved journey clarity, strengthened self-service and created a more scalable design foundation.